It takes a brand that people trust—and a presence that connects instantly on the shelf. That was the challenge behind A Strong Heart.
Simmons Foods set out to create a new pet food line centered around quality nutrition and the bond between pets and their owners. The brand needed to feel credible, caring, and premium—all while competing in a highly saturated space. But it also needed to work at scale.
Not just one product. Multiple formats. Multiple flavors. Dog and cat lines. All connected under one cohesive system. That’s where we came in. We built a packaging system designed to do two things at once: create an emotional connection and maintain consistency across every SKU. The visual language is warm and approachable—grounded in trust. A structured color system helps differentiate flavors and formulas while keeping the brand instantly recognizable. Ingredient imagery and nutritional callouts reinforce quality, giving shoppers clear reasons to choose the product. And just as importantly, the system was built to flex. From cans to pouches to cups to variety packs, every format works together—so the brand shows up consistently, no matter where or how it appears at retail. The result is a cohesive brand presence that holds up on shelf and supports long-term growth. Because in categories like pet food, it’s not just about getting noticed.
It’s about building something people come back to.
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