Color Management
Brand Consistency & Quality Control
The color management process produces a consistent Brand presentation at the point-of-purchase. This gives customers a favorable impression of the quality and value of the Brand. Inconsistencies can happen. Substrate quality and printing issues can de-rail months of brand development efforts. To prevent this, we have a proven process in place.
We are there every step of the way.
We engage with printers to ensure print and packaging quality standards are met. Before ink hits the paper, we require printers to submit their substrate to us, so that we can adjust and set color standards to that substrate. With clear color targets set, expectations are clearly communicated to all parties involved. Printers follow an easy audit process that allows us to report results to our customers on a continual basis. The colors customers approved are what arrives on the retailer’s shelf.