Despite offering strong member benefits, many Sam’s Club shoppers were unaware the Travel & Entertainment program existed. The display needed to attract attention in a busy retail environment while also providing a simple way for members to access informational brochures. It also needed to fit within a standard pallet footprint and ship efficiently.
PriZm Packaging designed a custom pallet display featuring bold travel-themed graphics and integrated brochure holders positioned for easy access. Hidden internal storage allowed club associates to restock materials quickly, while the pallet-compatible structure ensured efficient shipping and simple in-store assembly.
The finished display increased visibility for the program and provided Sam’s Club with a flexible in-store marketing solution deployed across multiple club locations.
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