to design and manufacture a half pallet retail display for Yamamoto fishing lures,
enabling the brand to merchandise a large number of small SKUs effectively in farm and ranch retail environments.
The Challenge
The compact lure packaging required a display that could organize many SKUs while remaining easy for shoppers to browse. Without additional structure, the product would sit too low on the pallet and risk being overlooked. The display also needed to remain durable for several months on the retail floor.
The Solution
PriZm Packaging developed a hutch-style half pallet display that elevated the product presentation and improved visibility. Peg merchandising allowed multiple SKUs to be organized cleanly while large graphic panels reinforced brand presence. Durable corrugated construction ensured the display could withstand months of retail use.
The Results
The display secured endcap placement in-store, significantly increasing product visibility and helping drive impulse purchases.